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Regulate this!

June 15, 2006

What a strange coincidence. Within a few minutes of each other I received two emails — one from a senator tipping me off to a new GAO report that basically says airline deregulation worked. And the other from a well-known loyalty program expert complaining that the best fare he could find to Europe in economy class was $12,000.

It’s hard to find anyone to argue that airline deregulation didn’t work. It lowered prices and increased competition, which is exactly what it was intended to do. That seems to be the conclusion of the government report, too.

But there’s another side to deregulation. In a hands-off environment, an airline can charge whatever fare it wants to. So a $12,000 fare in economy class is completely allowable, if that’s what the market will bear.

The GAO report focused mostly on prices and competition, which are measurable criteria that are important. What is less measurable (but equally important, I think) is the quality of the experience — issues like customer service and cabin comfort. On those counts, it is difficult to find anyone who would say things are better today than they were in the 1970s.

By the way, I have a feeling we’ll be seeing a lot more of those $12,000 fares in the months and years to come.

Christopher Elliott is the author of Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. Critics have called it “eye-opening” and “inspiring” — it’ll “grab your attention and won’t let go.” Order your copy now on Amazon, Barnes & Noble or iTunes.

4 comments

  • Sonia Vining

    $12,000?!?! For some of us, that’s a down payment on a house, not airfare to Europe and back!

    Reality check needed here, ASAP…

  • Dorothy

    $12000 for coach-I’ve been in the travel business for 35 years. That fare is not even possible in coach and this man DEFINITELY needs to find a good travel agent!

  • John Humbach

    I agree with Ms.Vining.

    My wife and I travel a fair amount, and we have problems from time to time. But I have to say that professional travel writers seem to make things sound lots worse than they are–at least from our actual experience. They seem to have this urge to inject drama by taking egregious cases and reporting them as being at or near the norm. Not to mention, as in the case, issues about fact-checking.

    $12,000 as a “best” fare in economy? Puh-leaze! Obviously a decimal point is out of place. Geez, couldn’t your so-called “expert” have done better by flying to some other destination on the contenent for, say, $1200 and taking a taxi the rest of the way?

    It does no one a service to when travel writing seems meant to shock and outrage rather than to help and inform.

  • don gold

    I’m not sure i agree that deregulation has made the airline industry more competetive. Do i have to go through the entire list of airlines that have bitten the dust and died or were absorbed by other lines after suffering through predatory pricing competition?
    Eastern,TWA,PSA,Western,etc., and on and on?
    I think that to compare deregulation and a regulated industry the above list should be taken into consideration.

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