The Bureau of Transportation Statistics has a report this morning that says passenger airlines enjoyed their most profitable third quarter in nearly a decade. The major carriers had profit margins of 8.8 percent, was a 3.4 percentage point improvement from a year ago. But can the good times last? Unlikely.
Passengers have already lost their patience with the big carriers as a whole, giving them worse grades than the Internal Revenue Service. They are disgusted by their lack of customer service.
Fuel prices are soaring again, too. So anyone who expects 8.8 percent margins in 2008 is smoking something illegal. (May I have some?)
I think the airline industry is heading back into the red, and maybe one or two will even fly back under the protective wings of bankruptcy protection. They’ll certainly get the urge to merge, even though it will probably only benefit their chief executives and a few privileged shareholders.
Even the the International Air Transport Association has cut its forecast for 2008 industry profits by more than one-third, to $5 billion from the $7.8 billion it predicted in September. That’s the industry’s second earnings revision in less than six months, following a 2008 profit forecast of $9.6 billion made in June, according to my friends over at the IHT.
So should we blame higher fuel prices? A more difficult operating environment? Competition?
Hmmmm. No. At least not entirely.
I think the U.S. airline industry will start losing money again because it still doesn’t get it. After 9/11, it cut costs to the bone and depended on government handouts for its survival. All the while, many carriers let customer service slide into the toilet.
The airlines need to understand that it’s all about customer service. Until they do, it’s unlikely the industry will prosper in a meaningful way.
Christopher Elliott is the author of Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals. Critics have called it “eye-opening” and “inspiring” — it’ll “grab your attention and won’t let go.” Order your copy now on Amazon, Barnes & Noble or iTunes.

Elliott is consumer advocate
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