And the hottest new travel blog is …

No, it isn’t a collection of so-so op-eds pretending to be a travel blog. The most promising newcomer to the travel blogosphere is — gasp! — a corporate blog written by the staff at Orbitz. The Orbitz Travel Blog debuted late yesterday, and I like this newcomer as much for what it is as for what it isn’t.

The Orbitz blog covers exactly what you’d expect a travel blog to cover. It’s a bread-and-butter travel site — often literally, like when it reviews the best buffets in Vegas or writes about a Guinness-soaked Ireland getaway.

There are useful tips on travel gadgets and how to find child care while you’re on vacation, too. “We have a lot of pretty passionate travelers who blog, so the company is doing this to give them an outlet,” Orbitz spokesman Brian Hoyt told me.

So here’s what I like about the Orbitz Blog so far: it’s completely unpretentious, practical and … fun. Yes, fun.

I think the blogosphere needs more of that and a lot less of the link-free navel-gazing that seems to be in vogue these days. But I digress.

My favorite entry is about a place I’ve always wanted to visit: Maui. Chris Wieland’s take on the road to Hana, with its gorgeous photos, is an example of terrific destination travel blogging. I don’t even mind the shameless links back to Orbitz, where people can book their Hawaii vacation.

As an aside, 2007 has really been a big year for corporate travel bloggers. Whether it’s Delta, Southwest, Marriott or Farecompare, many of these company-run blogs are now full-fledged blogosphere citizens.

Related story:   How JetBlue can recover from its tailspin

And now, so is Orbitz.

Christopher Elliott

Christopher Elliott is an author, journalist and consumer advocate. You can read more about him on his personal website or check out his adventures on his family adventure travel site. Contact him at Read more of Christopher's articles here.

  • I think the world of blogging is quickly becoming a corporate affair – especially as people yearn for authoritative reviews and stories. At Enchanted Landscapes, we have also embraced this culture in our new travel blog that is less than a year old to bring you a mix of serious to hilarious perspectives of Kenya. Good work Orbitz.

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