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Blindsided
By American's Fee
The Travel Troubleshooter ·
July 12, 2002
Q: I recently
bought a ticket on American Airlines' Web site using my frequent flier
miles. After I approved the purchase, I noticed a $50 "expedite fee" that
showed up in the fine print.
I thought there must be a mistake. I called the airline and a representative
explained that the $50 fee was incurred because I was booking less than
21 days before my flight.
"What's to expedite?" I asked. "It's an electronic ticket."
After some back and forth, the agent agreed to cancel the reservation,
re-credit my miles, and void the credit card transaction. I then booked
my award travel on United Airlines, which doesn't charge an expedite fee.
Why does American charge an expedite fee? And why it doesn't tell me about
it before I book a ticket?
-- Brad Power
A: American Airlines admits that it could improve its fee disclosure,
and it's in the process of revising the award expedite fee information
on its Web site. "The change fees are stated on AA.com and in printed
membership literature," spokesman Tim Kincaid told me. "Since it was never
our intention to keep these fees hidden, we have taken steps to make fee
amounts more prominent when members book and claim their awards online.
Members can expect to see these changes within a few weeks."
Kincaid defended American's practice of imposing the fees. He notes that
earning and using miles can be accomplished without paying any service
fees. "But we routinely charge members for specialized services, such
as award reinstatement, mileage transfers following a divorce or award
issuance in less than 21 days," he adds.
Why? American says there's a cost to perform many of these additional
activities, as well as the cost associated with developing the technology
for electronic tickets and other enhancements. The airline considers the
fees to be reasonable. Think of your charges as paying a rush fee for
expedited services, like a passport.
But American is basically admitting is that it's subsidizing research
and development with this money, and that in some cases these charges
aren't actually covering the cost of the services provided. I believe
that's a business decision that the airline must make. If customers are
willing to pay the extra fees then they will; if not, they'll go to a
competitor, as you did.
I can't fault an airline for trying to make money in an industry in which
success isn't measure by how much you make, but how little you lose. I
applaud the carrier for improving its disclosure, but I'm inclined to
let American Airlines' live with the consequences of its fee policy.
Christopher
Elliott is a travel commentator based in Key Largo, Fla. All e-mailed
questions may be edited, condensed or republished at the site's discretion.
The Travel Troubleshooter appears
weekly on this site.
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