December 1996

Airline partnerships don’t extend online

December 12, 1996

It’s ironic that the latest airline partnerships, which try to squeeze more profits out of passengers by code-sharing, are by and large overlooking the most important electronic opportunity: the Internet. Even as the proposed American Airlines-British Airways alliance fights its way through the courts, sidestepping the savvy demolition efforts of BA archrival Richard Branson of Virgin Atlantic Airways, the AMR Corp. home page reflects precious little of the would-be corporate affair. Long-standing relationships don’t register on other airline Web sites either.

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